2015
Terminals innovations open up new usage scenarios for the digital dialogue marketing. Legal Big Data shifts the focus from collecting data for legally compliant data usage. Successful dialogue marketing integrated more and more IT processes. The list of trends in digital marketing is long.
2015
The entitlement of consumers and competition increases. Companies need the data and processes dominate to each customer the "You're important, I treat you especially" to give service feeling.
2015
In Search Engine Land you will find an exciting article about advertise intelligently. The conclusion of the author John Cosley: "Personalization is Key". We think so too!
2014
Just in time for Christmas trading in 2014 the German post office sells the Pluspäckchen in size M with an individual QR code on which you can store digital video messages in all branch offices. Nice idea, but Smart Frank with its patent-pending technology can do even much more!
2014
For sustainable and successful display advertising Smart Frank is perfect for advertisers and publishers. This is evidenced by the impressive study of Realtime Advertising. "Not only the advertisers will benefit of market developments, but also providers of structured user data and not least the publishers gain more transparency out of the value of their users and have the opportunity to realize higher revenues from the provided inventories." explain the authors Dr. Andreas Schroeter, Philipp Westermann Meyer, Christian Müller, Tobias Schlottke and Christopher Wendel in their study.
2013
Australia Post will start to Christmas business in 2013 with the sale iof video stamps with QR Code, that can be read by their own app. But compared to the Smart Frank technology only rudimentary functions are possible. In addition, the technology is significantly more costly and cumbersome to handle. Nevertheless 8 million "video stamps" have been used! A great success. It's time for personal messages.