A short fictitious story best highlights the possibilities afforded by SmartFrank.

Imagine you are in Berlin. It’s raining. It’s morning. You are at the hairdressers and are reading your favourite magazine. Using your magazine app with SmartFrank function, you scan the codes in the adverts.

And then it happens!

TUI brings the sun out and offers you a super short getaway for this coming weekend on Tenerife. Prada invites you and your best friend to a fashion show at 2 pm in KaDeWe. You get vouchers for your favourite Chanel cosmetics in Douglas on Unter den Linden. And at 8 pm, AUDI offers you VIP tickets for the Berlinale. As the clock strikes midnight you suddenly get a Happy Birthday message from your favourite magazine with an extra special surprise!

How is this possible?

Your magazine app with SmartFrank function delivers comprehensive information and Marketing Analytics data to the CRM systems of participating companies. Through the registration process with opt-in, the app recognises your name as Julia Schmidt and knows that you are a 30 year-old woman. Via GPS, it knows your current location and thereby the weather. As the first product-messenger app, it knows your friends, where they live, their birthdays and all submitted data. Using the scanned codes and requested information, it creates a profile of your interests and you receive custom-fit offers, vouchers and much more.

The highlight: All communication with you is personalised with your name.

SmartFrank is revolutionary for journals and magazines! In connection with an individualised and personalised use of media in the advertising business, real added value is generated and readers are amazed.